In a significant move to bolster its presence in India, Apple Inc. has entrusted Tata Group with the responsibility of handling after-sales repairs for iPhones and MacBooks across the country. This development marks a deepening of the partnership between the two giants, as Tata already assembles iPhones for both domestic and international markets at its facilities in southern India.
Strengthening the Apple-Tata Alliance
The transition of repair operations from Wistron's Indian unit to Tata's assembly facility in Karnataka signifies Apple's commitment to enhancing customer service in India. With iPhone sales reaching approximately 11 million units in the past year, Apple's market share in India has grown from just 1% in 2020 to 7% in 2025.
Implications for Indian Consumers
This strategic shift is expected to:
-
Improve turnaround times for device repairs.
-
Enhance the availability of genuine spare parts.
-
Potentially pave the way for Apple to introduce refurbished devices in the Indian market, mirroring its U.S. model.
While Apple's service centers will continue to handle basic repairs, more complex issues will now be directed to Tata's facility.